Nekajui Ritz Carlton Reserve
The Herball crafted extraordinary beverage and service experiences for the opening of Nekajui, a Ritz-Carlton Reserve, seamlessly blending exclusivity with Costa Rica’s pristine natural beauty. From an exclusive seed-to-cup specialty coffee program to an integrated spa ritual menu, every detail was designed to elevate the senses. A state-of-the-art drinks lab drives zero-waste, circular beverage programming across the property, embodying innovation and sustainability. Rooted in botanical alchemy and sensory storytelling, The Herball redefined luxury hospitality through a deeply immersive and nature-inspired approach.
The St. Regis Aruba
The Herball collaborated with The St. Regis Aruba Resort to design signature beverage experiences that embody the island’s natural beauty and cultural heritage. Beyond crafting drinks, our scope also included staff training, beverage consulting across four distinct concepts, and providing expert guidance for the resort’s opening. Through a deep connection to local ingredients and traditions, The Herball ensured an authentic and elevated beverage program for St. Regis Aruba.
Business of Fashion
An enchanting evening celebrating India’s growing influence on the global luxury landscape. The BoF community gathered in Mumbai, immersed in a world where heritage, craftsmanship, and modern luxury converge.The Herball designed nature-infused cocktails, deeply rooted in Indian botanical rituals, crafting each serve with intention and reverence for the country’s rich traditions. The event was a celebration of India’s cultural legacy and its evolving role in the world of luxury, experienced through elevated, immersive beverages designed to captivate the senses.
Bab Samhan, The Luxury Collection
For Bab Samhan, a Luxury Collection Hotel, The Herball designed beverage experiences and service rituals that honor the rich heritage of Al Diriyah while embracing the dynamism of Saudi Arabian produce. Through expertly crafted drinks, immersive hospitality training, and a deep commitment to cultural storytelling, each ritual becomes a celebration of place, tradition, and innovation—seamlessly blending history with modern luxury.
Range Rover House, Abu Dhabi
The creation of bespoke experiences and menus for the annual Range Rover House event, including an olfactory workshop and rituals to drink throughout the experience.
LVMH Berlin, Germany
The History of Scent – creation of a range of experiences and rituals for a 10 day residency at Green Door Bar Berlin.
The Macallan
Development, training & educational workshops: creating new menus, rituals & service standards for The Macallan Whisky bar & restaurant integrating the nature on The Macallan Estate to authentically express the key brand messages.
The Nobu Hotel, Portman Square, London
Concept development, menu creation, music brief and training - creating a concept and service rituals that authentically engage the guests with the life stories of chef Nobu Matsuhisa.
St. Regis Hotel, Riviera Maya, Mexico
Menu development and training for all F&B concepts
Make Ready Hotels, USA
Development of a range of non-alcoholic experiences and educational workshops for the MakeReady portfolio of hotels across the USA.
Caravan Coffee Roasters, London
Menu development, training and implementation of new cocktail recipes and menus across all locations, driving increased revenue, guest satisfaction and loyalty.
The Ritz London
Development and execution of educational workshops for F&B leadership, designed to drive innovation, increase revenue and guest satisfaction.
